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ITALIAN FASHION BUYING 

3 DAYS INTENSIVE COURSE

LEARN AND PUT IMMEDIATELY TO PRACTICE!

SEE HERE THE FASHION EXHIBITION

HELD DURING FEBRUARY &  SEPTEMBER IN MILAN

MICAM - Mipel September - International Footwear Handbags Exhibition

Fashion Week Milano Moda Donna

WHITE MILANO

This 3-day course is perfect for boutiques owners or small entrepreneurs or anyone that would like to start a career as a fashion buyer.

An introduction to Fashion Buying and where to buy Made in Italy in the country of Fashion.

You will learn about the role of a Fashion Buyer, how to define the perfect target for your business, analyze your competitors, distinguish the different types of fabrics and materials, discover and analyze new trends and styles. You will learn about the major wholesale centers in Italy and the most influential trade fairs.

When possible, you will also have the possibility to visit these fairs or buying offices to experience Italian fashion firsthand. 

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general PROGRAM

  • General introduction to Fashion Buying

  • What is Fast Fashion

  • Where to buy fast fashion in Italy

  • Seasons in the Fashion Industry

  • Main Trade Fairs

  • Fashion Terminology

  • Targeting

  • Style identification

  • Analyzing current and future trends

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Included in the course there will be the possibility to visit  wholesale centers in Milan.

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